brand design & art direction
brand design & art direction
For Prospero, after 30 years in the bakery business, a complete rebrand was an opportunity to define a new, sharper communication focus for the company: a strategy based on educating the customers about healthy eating.
I was invited to contribute to this effort as a creative director and to coordinate a strategist, copywriter, web developer and a team of photographers.
My tasks were to create the new visual identity, stationery and communication templates, to art direct photo shootings, as well as to design a new range of packaging. The rebranding culminated with the design of the new website to better reflect the brand’s new values and to accommodate the presentation of the various products: www.prospero.ro